Today, I read an article in Good Magazine about branding vegetables. I love running into “Why didn’t I think of that?” ideas even if I also experience a little disappointment for actually not having thought of an idea first. This one happens to combine brand, social sustainability and behavior design to create healthy change. The […]
Practically Sustainable is a new column I am writing for Colorado Community Media, a network of 19 newspapers and 21 websites from Thornton to Castle Rock, Colorado. Check out my first article: Green is the New Black Hole.
Corporate Social Responsibility (CSR) programs tend to encompass only external impacts on the communities within which a company operates. This is certainly important, however, often overlooked is the social sustainability within an organization. Peter Swinburn, the tall British CEO of Molson Coors, talked about how his company has embraced employee engagement resulting in 3.9 times […]
Here’s a novel idea. If there’s something you want your customers to do or help you with – say a sustainability effort. Ask them for help in determining what they are and are not willing to do in order to consume more responsibly. Depending on your industry, crowdsourcing can be a four-letter word. However, savvy […]
There were no sweaty palms at the Colorado Cleantech Initiative this evening. Calm, competent confidence was a common thread between both presenters, CLEANtricity and Green Garage. In a forum for investor pitch practice, the two cleantech companies had concise presentations, but both left the investor panel wanting more substance around the capital investment as well […]
An unsettling new study by Booz & Company discussed in the Harvard Business Review shows that many executives believe they aren’t strategically positioned to win. While the study addresses business strategy, what I often find missing in companies is that a solid strategy is in place, but the internal will to get the company on […]
I recently attended a lecture by Dr. Kumi Naidoo, Executive Director for Greenpeace International. I almost didn’t go, because while I believe in sustainability. Greenpeace is extreme in its actions to me. However, as he outlined the three obstacles for climate change activism, it became clear to me that a strategic marketing approach could go […]