Is 7 Billion People Something to Celebrate?

Posted by on Nov 1, 2011 in Sustainability

  The United Nations announced today that the world population will exceed seven billion people. It’s hard to say when we will actually meet that number (predicted for April 2012), but it’s a milestone being celebrated as babies are being born around midnight at hospitals across the world. Population growth is a difficult thing for […]

Project Finance – A Brief Overview

  Here’s a brief look at why and how big banks finance renewable energy projects – specifically solar – with existing tax credits. Read the article from the folks at Adam Capital.

Sustainability Taps into Behavior Change via Crowdsourcing

Here’s a novel idea. If there’s something you want your customers to do or help you with – say a sustainability effort. Ask them for help in determining what they are and are not willing to do in order to consume more responsibly. Depending on your industry, crowdsourcing can be a four-letter word. However, savvy […]

Investor Pitch – Style Still Needs Substance

Posted by on Feb 22, 2011 in Marketing Communications

There were no sweaty palms at the Colorado Cleantech Initiative this evening. Calm, competent confidence was a common thread between both presenters, CLEANtricity and Green Garage. In a forum for investor pitch practice, the two cleantech companies had concise presentations, but both left the investor panel wanting more substance around the capital investment as well […]

Business Strategists – Ignore Brand Strategy at Your Own Risk

Posted by on Feb 9, 2011 in Brand, Marketing Communications

An unsettling new study by Booz & Company discussed in the Harvard Business Review shows that many executives believe they aren’t strategically positioned to win. While the study addresses business strategy, what I often find missing in companies is that a solid strategy is in place, but the internal will to get the company on […]

Have you checked your Wordle?

Posted by on Nov 11, 2010 in Marketing Communications

  Want to get a snapshot of what you’re writing about online? Create your own at Wordle.net

How Strategic Marketing Skills Can Help Climate Change

I recently attended a lecture by Dr. Kumi Naidoo, Executive Director for Greenpeace International. I almost didn’t go, because while I believe in sustainability. Greenpeace is extreme in its actions to me. However, as he outlined the three obstacles for climate change activism, it became clear to me that a strategic marketing approach could go […]

Aligning Sustainable Business Strategy with Brand Strategy

Posted by on Jan 11, 2010 in Brand, Sustainability

note: written while at Cohn Marketing Sustainable initiatives are launching in companies both large and small to address a new paradigm of resource scarcity and ‘interested parties’ expansion creating increased scrutiny of environmental and social performance of the business community. Prolific and instantaneous access to information has created a new level of corporate transparency and […]

Twitter: A Case Study

Posted by on Dec 11, 2009 in Marketing Communications, Social Media

note: work and case study completed while at Cohn Marketing Background How do you create something on Twitter that will go viral? This is the question that Cohn Marketing asked after delving into a full social media strategy in early 2009. Shortly thereafter, Cohn Marketing dived headfirst into the emerging-media wave by creating an innovative […]