Branding Vegetables – Why Didn’t I Think of That?

Branding Vegetables – Why Didn’t I Think of That?

Today, I read an article in Good Magazine about branding vegetables.  I love running into “Why didn’t I think of that?” ideas even if I also experience a little disappointment for actually not having thought of an idea first. This one happens to combine brand, social sustainability and behavior design to create healthy change. The […]

Economics & Sustainable Growth of Natural Food Additives – Part 3

Posted by on Oct 26, 2012 in Brand, Sustainability
Economics & Sustainable Growth of Natural Food Additives – Part 3

Parts 1 and 2 of this three-part series discussed the dilemma in which companies often find themselves when incorporating natural food additives into their food and beverage products as well as the reason food additives are essential to the global food supply. Part 3 discusses the importance of securing a sustainable and traceable supply chain […]

Economics & Sustainable Growth of Natural Food Additives – Part 2

Posted by on Oct 24, 2012 in Brand, Sustainability
Economics & Sustainable Growth of Natural Food Additives – Part 2

Part 1 of this three-part series discussed the dilemma in which companies often find themselves when incorporating natural food additives into their food and beverage products. Part 2 will cover  why food additives are necessary for a sustainable and secure global food supply and the current and pending regulations to ensure public health safety and […]

Economics & Sustainable Growth of Natural Food Additives – Part 1

Posted by on Oct 4, 2012 in Brand, Sustainability

Natural flavors and ingredients are some of the fastest growing food and drink trends. Consumer desire for natural ingredients, an overhaul in the FDA regulations, and increasing pressure for more understandable product labels have fueled the acceleration in naturally flavored products. The supply chain for natural and organic ingredients, however, can be rife with landmines […]

Business Strategists – Ignore Brand Strategy at Your Own Risk

Posted by on Feb 9, 2011 in Brand, Marketing Communications

An unsettling new study by Booz & Company discussed in the Harvard Business Review shows that many executives believe they aren’t strategically positioned to win. While the study addresses business strategy, what I often find missing in companies is that a solid strategy is in place, but the internal will to get the company on […]

How Strategic Marketing Skills Can Help Climate Change

I recently attended a lecture by Dr. Kumi Naidoo, Executive Director for Greenpeace International. I almost didn’t go, because while I believe in sustainability. Greenpeace is extreme in its actions to me. However, as he outlined the three obstacles for climate change activism, it became clear to me that a strategic marketing approach could go […]

Aligning Sustainable Business Strategy with Brand Strategy

Posted by on Jan 11, 2010 in Brand, Sustainability

note: written while at Cohn Marketing Sustainable initiatives are launching in companies both large and small to address a new paradigm of resource scarcity and ‘interested parties’ expansion creating increased scrutiny of environmental and social performance of the business community. Prolific and instantaneous access to information has created a new level of corporate transparency and […]