Branding Vegetables – Why Didn’t I Think of That?

Branding Vegetables – Why Didn’t I Think of That?

Today, I read an article in Good Magazine about branding vegetables.  I love running into “Why didn’t I think of that?” ideas even if I also experience a little disappointment for actually not having thought of an idea first. This one happens to combine brand, social sustainability and behavior design to create healthy change. The […]

Practically Sustainable: Green is the New Black Hole

Practically Sustainable is a new column I am writing for Colorado Community Media, a network of 19 newspapers and 21 websites from Thornton to Castle Rock, Colorado. Check out my first article: Green is the New Black Hole.

Social Responsibility Counts Within the Organization–Molson Coors Proves It

Corporate Social Responsibility (CSR) programs tend to encompass only external impacts on the communities within which a company operates. This is certainly important, however, often overlooked is the social sustainability within an organization. Peter Swinburn, the tall British CEO of Molson Coors, talked about how his company has embraced employee engagement resulting in 3.9 times […]

Project Finance – A Brief Overview

  Here’s a brief look at why and how big banks finance renewable energy projects – specifically solar – with existing tax credits. Read the article from the folks at Adam Capital.

Sustainability Taps into Behavior Change via Crowdsourcing

Here’s a novel idea. If there’s something you want your customers to do or help you with – say a sustainability effort. Ask them for help in determining what they are and are not willing to do in order to consume more responsibly. Depending on your industry, crowdsourcing can be a four-letter word. However, savvy […]

Investor Pitch – Style Still Needs Substance

Posted by on Feb 22, 2011 in Marketing Communications

There were no sweaty palms at the Colorado Cleantech Initiative this evening. Calm, competent confidence was a common thread between both presenters, CLEANtricity and Green Garage. In a forum for investor pitch practice, the two cleantech companies had concise presentations, but both left the investor panel wanting more substance around the capital investment as well […]

Business Strategists – Ignore Brand Strategy at Your Own Risk

Posted by on Feb 9, 2011 in Brand, Marketing Communications

An unsettling new study by Booz & Company discussed in the Harvard Business Review shows that many executives believe they aren’t strategically positioned to win. While the study addresses business strategy, what I often find missing in companies is that a solid strategy is in place, but the internal will to get the company on […]

Have you checked your Wordle?

Posted by on Nov 11, 2010 in Marketing Communications

  Want to get a snapshot of what you’re writing about online? Create your own at Wordle.net

How Strategic Marketing Skills Can Help Climate Change

I recently attended a lecture by Dr. Kumi Naidoo, Executive Director for Greenpeace International. I almost didn’t go, because while I believe in sustainability. Greenpeace is extreme in its actions to me. However, as he outlined the three obstacles for climate change activism, it became clear to me that a strategic marketing approach could go […]

Twitter: A Case Study

Posted by on Dec 11, 2009 in Marketing Communications, Social Media

note: work and case study completed while at Cohn Marketing Background How do you create something on Twitter that will go viral? This is the question that Cohn Marketing asked after delving into a full social media strategy in early 2009. Shortly thereafter, Cohn Marketing dived headfirst into the emerging-media wave by creating an innovative […]