Is 7 Billion People Something to Celebrate?

Posted by on Nov 1, 2011 in Sustainability

  The United Nations announced today that the world population will exceed seven billion people. It’s hard to say when we will actually meet that number (predicted for April 2012), but it’s a milestone being celebrated as babies are being born around midnight at hospitals across the world. Population growth is a difficult thing for […]

Project Finance – A Brief Overview

  Here’s a brief look at why and how big banks finance renewable energy projects – specifically solar – with existing tax credits. Read the article from the folks at Adam Capital.

Sustainability Taps into Behavior Change via Crowdsourcing

Here’s a novel idea. If there’s something you want your customers to do or help you with – say a sustainability effort. Ask them for help in determining what they are and are not willing to do in order to consume more responsibly. Depending on your industry, crowdsourcing can be a four-letter word. However, savvy […]

How Strategic Marketing Skills Can Help Climate Change

I recently attended a lecture by Dr. Kumi Naidoo, Executive Director for Greenpeace International. I almost didn’t go, because while I believe in sustainability. Greenpeace is extreme in its actions to me. However, as he outlined the three obstacles for climate change activism, it became clear to me that a strategic marketing approach could go […]

Aligning Sustainable Business Strategy with Brand Strategy

Posted by on Jan 11, 2010 in Brand, Sustainability

note: written while at Cohn Marketing Sustainable initiatives are launching in companies both large and small to address a new paradigm of resource scarcity and ‘interested parties’ expansion creating increased scrutiny of environmental and social performance of the business community. Prolific and instantaneous access to information has created a new level of corporate transparency and […]