Branding Vegetables – Why Didn’t I Think of That?

Branding Vegetables – Why Didn’t I Think of That?

Today, I read an article in Good Magazine about branding vegetables.  I love running into “Why didn’t I think of that?” ideas even if I also experience a little disappointment for actually not having thought of an idea first. This one happens to combine brand, social sustainability and behavior design to create healthy change. The […]

Practically Sustainable: When Going the Extra Mile (Literally) Doesn’t Pay

Posted by on Mar 4, 2013 in Sustainability, Sustainable Behavior
Practically Sustainable: When Going the Extra Mile (Literally) Doesn’t Pay

Do you drive an extra block or three to save a few pennies on a gallon of gas? It’s actually costing you money – see why. http://youtu.be/JN2w1j7JIOA

Sustainability Taps into Behavior Change via Crowdsourcing

Here’s a novel idea. If there’s something you want your customers to do or help you with – say a sustainability effort. Ask them for help in determining what they are and are not willing to do in order to consume more responsibly. Depending on your industry, crowdsourcing can be a four-letter word. However, savvy […]