Ideas for Better Strategy

The best strategy is a truly integrated one. A sustainable business strategy integrated with brand strategy identifies and mitigates risks and maximizes opportunities. Volition Strategies will help you position your company to perform better and engage internal and external stakeholders where good business is being reinvented to include good citizenship and responsibility.

These connected areas serve as a guideline for services. Every company receives a strategy to fit their needs, customizing the number and sequence of the following services:

  • Strategic Planning
  • Brand Strategy
  • Marketing Communications Strategy
  • Market Research and Analysis
  • Business Goal Alignment with Sustainability Principles
  • Stakeholder Engagement
  • Sustainable Behavior Design



Research, listening, and analysis of where things stand to open the possibilities for the future.


Understand the barriers and benefits of business outcomes for more effective business, communications and sustainability strategic planning.


Delivery of communications strategy and projects both online and offline. Activating customer and employee engagement and behavior change with a particular emphasis on sustainable outcomes.


Regularly return to the metrics outlined in the planning design phase to understand successes and make course corrections as needed to achieve desired outcomes.